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5th It’s Lunchtime

August 4th-17th 2025
 If you ‘do lunchtime’ then
you must do It’s Lunchtime,
the category’s leading promo!

Livening-up lunchtimes at-home, at-work, on-the-go or at weekends!

A unique Lunchtime category specific multi-brand, experiential RoadShow sampling campaign supported by major integrated media, social & promotional activations!

FIND OUT MORE

Campaign summary - a £2 million focus on livening-up Lunchtimes with 4 key activational areas

  • 1. Live RoadShow experiential sampling

    • Heavily branded Lunchtime experiential RoadShows at major Foodie Festivals across UK with Lunch bar & individual branded sponsor pods + full branded support
    • Delivering 20k individual sponsor brand samples plus branded campaign brochure/coupons
    • Overall reach 200k - directly engaging with up to 140k

  • 2. Media - Radio / Print / On-line

    • Print & on-line; campaign & sponsor editorial & sponsor branded competitions - overall coverage 60 million
    • Radio/online; campaign editorial & sponsor branded competitions – coverage approx; 9m

  • 3. Social & Web

    • Branded Social pages with sponsor posts - Facebook / X / Instagram - 100k interactions
    • Branded website - inc. individual sponsor pages - itslunchtime.co.uk – 95k usv’s

  • 4. Promotional & Trade support

    • Campaign spokesperson
    • Lunchercise lunchtime exercise programme
    • Sponsor branded PoS - direct & downloadable
    • Trade media coverage

  • Branding, Share of Voice & Activation

    • Hi-impact Branding & Equal Share of Voice for all Sponsors
    • Full campaign activation, fully all-inclusive cost & no call on brands marketing resources
    • Up to 8 exclusive Lunchtime/Lunchbox categories

  • Campaign Value & Sponsor Cost

    • Overall campaign value - £1.9 million
    • Individual, exclusive sponsor catgeory cost, less than <0.8 of campaign value

2025 exclusive Lunchtime product categories

Bagged snacks / Bread & Morning goods / Butter & spreads / Cakes & Biscuits / Cereal bars / Cheese / Coffee / Condiments / Fruit & Fruit juice / Meat & Meat-snacks / Milk / Salad & Vegetables / Sandwiches / Savoury snacks & pastries / Smoothies / Soft drinks / Sushi / Tea / Water / Wraps / Yoghurt 
& so much more…

Join us on a Lunchtime promotional journey

5th It’s Lunchtime – Livening up Lunch!

August 4th -17th 2025

Sponsorship

It’s Lunchtime has exclusive product categories, request info below:   

Sponsorship info email

Media

Find about more about It’s Lunchtime and it aims & objectives below
or call 020 3872 2573:

Media info email

Together Is Better in 2025

Targeted campaigns covering most major grocery occasions or categories

Click on a campaign panel below to visit the trade info site:
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Grocerama – Multi Award-winning, multi-brand, multi-channel & fully sustainable grocery campaigns – www.grocerama.co.uk

The originators and multi award-winning UK market-leaders in multi-brand, multi-channel promotional marketing! All our grocery category or occasion campaigns are exclusively activated by Grocerama Ltd and are fully ™trademark protected under UK/EU Intellectual Property Law. Participation in or association with is solely by way of sponsorship and/or agreement with Grocerama Ltd. Contact us: 86-90 Paul Street London EC2A 4NE – 0203 872 2573 – email