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5th It’s Lunchtime

September/October 2024

 If you ‘do lunchtime’ then
you must do It’s Lunchtime,
the category’s leading promo!

Livening-up lunchtimes at-home, at-work, on-the-go or at weekends!

A unique Lunchtime category specific multi-brand, experiential RoadShow sampling campaign supported by major integrated media, social & promotional activations!

FIND OUT MORE

Campaign summary - a £1.9 million focus on livening-up Lunchtimes with 4 key activational areas

  • 1. Live RoadShow experiential sampling

    • 10 days of heavily branded Lunchtime experiential RoadShows at major Foodie Festivals across UK with Lunch bar & individual branded sponsor pods + full branded support
    • Delivering 15k individual sponsor brand samples plus branded campaign brochure/coupons
    • Overall reach 145k - directly engaging with up to 110k

  • 2. Media - Radio / Print / On-line

    • Print & on-line; campaign & sponsor editorial & sponsor branded competitions - overall coverage 60 million
    • Radio/online; sponsor branded competitions – coverage approx; 9m & 100k entrants

  • 3. Social & Web

    • Branded Social pages with sponsor posts - Facebook / X / Instagram - 110k interactions
    • Branded website - inc. individual sponsor pages - freefromfortnight.co.uk – 75k usv’s

  • 4. Promotional & Trade support

    • Campaign spokesperson
    • Lunchercise lunchtime exercise programme
    • Sponsor branded PoS - direct & downloadable
    • Trade media coverage

  • Branding, Share of Voice & Activation

    • Hi-impact Branding & Equal Share of Voice for all Sponsors
    • Full campaign activation, fully all-inclusive cost & no call on brands marketing resources
    • Up to 8 exclusive Lunchtime/Lunchbox categories

  • Campaign Value & Sponsor Cost

    • Overall campaign value - £1.9 million
    • Individual, exclusive sponsor catgeory cost, less than <0.9 of campaign value

2024 exclusive Lunchtime product categories

Bagged snacks / Bread & Morning goods / Butter & spreads / Cakes & Biscuits / Cereal bars / Cheese / Coffee / Condiments / Fruit & Fruit juice / Meat & Meat-snacks / Milk / Salad & Vegetables / Sandwiches / Savoury snacks & pastries / Smoothies / Soft drinks / Sushi / Tea / Water / Wraps / Yoghurt 
& so much more…

Join us on a Lunchtime promotional journey

5th It’s Lunchtime – Livening up Lunch!

September/October 2024

Sponsorship

It’s Lunchtime has exclusive product categories, request info below:   

Sponsorship info email

Media

Find about more about It’s Lunchtime and it aims & objectives below
or call 020 3872 2573:

Media info email

Together Is Better in 2024/25

Targeted campaigns covering most major grocery occasions or categories

Click on a campaign panel below to visit the trade info site:

June 17th - July 31st - 2024

23rd Gastro Alfresco –
Alfresco eating & entertaining

November 25th - December 8th 2024

1st Mixorama – At-home cocktails

September/October 2024

1st Free From Fortnight + Veganrama
- Free-from & Plant-based

February 10th - 23rd 2025

5th Dinner To Dine For -
Big Night In

September/October 2024

5th It's Lunchtime – Lunch

March 10th - 23rd 2025

4th A Better Breakfast + National Deskfast Day – Breakfast

November 25th - December 8th 2024

13th National Wine Week + 6th Get Wine Wise – Wine Education

NBQW 2025 panel

May 26th - June 1st 2025

29th National BBQ Week -
BBQ & Gastro-grilling

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Grocery Gurus – Multi Award-winning, multi-brand, multi-channel & fully sustainable grocery campaigns – www.grocerygurus.co.uk

The originators and multi award-winning UK market-leaders in multi-brand, multi-channel promotional marketing! All our grocery category or occasion campaigns are exclusively activated by Grocery Gurus Ltd and are fully ™trademark protected under UK/EU Intellectual Property Law. Participation in or association with is solely by way of sponsorship and/or agreement with Grocery Gurus Ltd. Contact us: 86-90 Paul Street London EC2A 4NE – 0203 872 2573 – email