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5th It’s Lunchtime

September 9th – 22nd 2024

An altogether better Lunchtime
promotional experience!

Livening-up lunchtimes at-home, at-work, on-the-go or at weekends!

A unique Lunchtime category specific multi-brand, experiential sampling campaign supported by major integrated media, social & promotional activations!

It’s Lunchtime – helping liven-up lunch!

With the Lunchtime market worth over £4 billion and now growing at 12.3% YoY*, due to Covid there has been a resurgence in at-home lunches combined with a major swing towards healthy eating by consumers. 

The 5th It’s Lunchtime consists of live experiential sampling RoadShows, supported by  major media, social, on-line and promotional activity & trade support.
*Source: Kantar/The Grocer Focus on Lunchbox, July 2023

Live experiential sampling RoadShows & Full support!

5th It's Lunchtime campaign summary - 4 key activational areas

Exclusive 2024 Lunchtime product categories

Bagged snacks
Bread & Morning goods
Butter & spreads
Cakes & Biscuits
Cereal bars
Fruit & Fruit juice
Meat & Meat-snacks
Salad & Vegetables
Savoury snacks & pastries
Soft drinks
Yoghurt & much more…

Join us on a Lunchtime promotional journey

5th It’s Lunchtime – Livening up Lunch!

September 9th-22nd 2024


It’s Lunchtime has exclusive product categories, request info below:   


Find about more about It’s Lunchtime and it aims & objectives below
or call 020 3872 2573:

Together Is Better in 2024/25

Targeted campaigns covering most major grocery occasions or categories

Click on a campaign panel below to visit the trade info site:

June 3rd - 9th 2024

28th National BBQ Week -
BBQ & Gastro-grilling

November 25th - December 1st 2024

13th National Wine Week + 6th Get Wine Wise – Wine Education

June 17th - July 31st - 2024

23rd Gastro Alfresco –
Alfresco eating & entertaining

December 2nd - 8th 2024

1st Mixorama – At-home cocktails

September 9th - 22nd 2024

1st Free From Fortnight + Veganrama
- Free-from & Plant-based

February 10th - 23rd 2025

5th Dinner To Dine For -
Big Night In

September 9th - 22nd 2024

5th It's Lunchtime – Lunch

March 10th - 23rd 2025

4th A Better Breakfast + National Deskfast Day – Breakfast

Grocery Gurus – Multi Award-winning, multi-brand, multi-channel & fully sustainable grocery campaigns –

The originators and multi award-winning UK market-leaders in multi-brand, multi-channel promotional marketing! All our grocery category or occasion campaigns are exclusively activated by Grocery Gurus Ltd and are fully ™trademark protected under UK/EU Intellectual Property Law. Participation in or association with is solely by way of sponsorship and/or agreement with Grocery Gurus Ltd. Contact us: 86-90 Paul Street London EC2A 4NE – 0203 872 2573 – email