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Lunchtime, a major daily meal occasion and a dynamic market worth over £4.3 billion!

Although lunchtime is one of the key meal occasions of the day, as a result of the Covid pandemic there’s been a significant shift in at-home consumption with a +87.7% increase versus a -76% decline in carried out lunchboxes. There’s also been a major lunchtime health shift with 33% of adults now switching to healthy foods.

Despite that the overall lunchtime market, whether at-home or carry-out, is estimated to be worth in the region £4.3 billion, with over 20 billion lunch occasions and growing at around 12.3%YoY*                                                              *Source Kantar/The Grocer Focus on Lunchbox – July 2020

5th It’s Lunchtime

 September 6th – 19th 2021

An altogether better Lunchtime experience!

Livening-up lunchtimes at-home, at-work, on-the-go or at weekends!

A unique Lunchtime category specific multi-brand, multi-channel campaign with 4 key activational areas!

It’s Lunchtime – Helping liven-up lunch!

With at-home lunches in the resurgence and a major swing towards healthy eating consumers are now dynamically growing the Lunchtime market. The It’s Lunchtime campaign will help stimulate further growth by encouraging consumers to eat healthily at lunchtime and will be broadly based on our existing multi award-winning, proven promotional format, but, following the ongoing effects of the Covid pandemic, with a changed emphasis; a multi-channel event combining both live RoadShows sampling & virtual streamed experiential with social-sampling plus major media, social, on-line and promotional activity & trade support.

Live RoadShows + Virtual Streamed Experiential & Full support!

Overall campaign summary

Live RoadShow experiential sampling

10 days @ major Foodie Festivals & leading County Shows; reach up to 175k & 15k individual sponsor samples

Media

Radio, print & on-line; 255 pieces – campaign editorial + branded competitions - coverage 61m

Social & Web

Campaign & branded social interactions, target 175k + campaign website, 90k usv’s

Promotional &
Trade support

Celebrity spokesperson, downloadable sponsor branded coupons & sponsor branded PoS

Branding, SoV & Activation

Hi-impact branding & equal Share of Voice guaranteed for all sponsors

Full activation, no call on brand resources

Lunchtime categories

Up to 8 Exclusive Lunchtime brand categories

Value & Cost

Overall campaign value approx; £1.5m

Cost of exclusive category sponsorship <1% of campaign value

4 key activational areas

Covid Pandexit Planning

Following the notification that all limits on social-distancing will be removed from June 21st we've moved all of our Together Is Better campaigns back to start from July 2021. We also have contingency plans in place should there be any enforced changes.

Lunchtime product categories we’d love to fill…

Bagged snacks
Bread & Morning goods
Butter & spreads
Cakes & pastries
Cereal bars
Cheese
Coffee

Condiments
Fruit & Fruit juice
Milk
Salad & Vegetables
Sandwiches
Savoury snacks
Smoothies

Soft drinks
Sweet & Savoury biscuits
Sushi
Tea
Water
Wraps
Yoghurt & much more…

All-inclusive campaign activational cost

Exclusive product categories, with everything being included; planning, full activation/sampling, staff, creative, media/social, promotional & full reporting etc. in the cost. No call on brands marketing resources. Only additional cost; product for sampling/prizes & any price promotion support.

Together Is Better in 2021/22

12 targeted campaigns covering most
major grocery occasions or categories

Despite the Covid pandemic we will still live in an ‘Experience Economy’ and Grocery Gurus is a dedicated promotional marketing agency that creates, owns & activates ‘Together Is Better’ – multi award-winning, multi-brand, multi-channel shared grocery brand experiences.

Running, and Covid permitting, from July, but with a revised format reflecting the ‘New Norm’ our category or occasion based grocery experiences will bring together synergistic brands within an integrated live RoadShows, virtual experiential, & media/social promotional event, creating much greater engagement and brand cut-through at a very much more cost-effective rate than other grocery promotional activities!

Our 2021-22 Together Is Better campaigns

Click on a panel to visit a campaign trade info site

Covid revised date
July 2nd - 18th

25th National BBQ Week – BBQ

Covid revised date
August 20th - 30th

1st Veggietopia + Flexitaria -
Vegetarian/Vegan & Flexitarian

Covid revised date
September 6th - 19th

5th It's Lunchtime – Lunch

Covid revised date
September 24th - October 3rd

1st Free From Fortnight –
Free-from & Well-being

November 15th - 28th

4th Get Wine Wise + 10th National Wine Week – Wine Education

Covid revised date
December 1st - 12th

1st Mixorama – At-home cocktails

New campaign
January 10th - 23rd - 2022

2nd Mixorama – At-home cocktails

Covid Postponed to
February 7th - 20th - 2022

5th Dinner To Dine For -
Big Night In

Covid postponed to
March 2022 (exact date to be advised)

5th A Better Breakfast + National Deskfast Day – Breakfast

New campaign
January 10th - 23rd - 2022

1st Time 4 Teatime – Teatime & Early evening meal

Revised date
June 2022 (exact dates to be advised)

21st Gastro Alfresco –
Alfresco eating & entertaining

Join us on a Lunchtime promotional journey

5th It’s Lunchtime – Livening up Lunch!

 September 24th – October 3rd 2021

Sponsorship

I’d like to find out more, please send the campaign deck & options

It’s Lunchtime has exclusive product categories, reserve yours now

Media

Please contact me with press info

Find about more about It’s Lunchtime and it aims & objectives 

For Sponsorship or Media info contact:
Grocery Gurus logo

Grocery Gurus – Multi Award-winning, multi-brand, multi-channel grocery campaigns

The originators and multi award-winning UK market-leaders in multi-brand, multi-channel promotional marketing! All our grocery category or occasion campaigns are exclusively operated by Grocery Gurus Ltd and are fully ™trademark protected under UK/EU Intellectual Property Law. Participation in or association with is solely by way of sponsorship and/or agreement with Grocery Gurus Ltd. Contact us: 86-90 Paul Street London EC2A 4NE – 0203 872 2523 – email