5th It's Lunchtime – Livening up lunch at-home, on-the-go, at-work!

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5^th It’s Lunchtime

September 11^th – 24^th 2023

An altogether better Lunchtime
promotional experience!

Livening-up lunchtimes at-home, at-work, on-the-go or at weekends!

A unique Lunchtime category specific multi-brand, multi-channel campaign with 4 key activational areas!

FIND OUT MORE

It’s Lunchtime – helping liven-up lunch!

With the Lunchtime market worth over £4 billion and now growing at 12.3% YoY*, due to Covid there has been a resurgence in at-home lunches and a major swing towards healthy eating by consumers.
So, the 5^th It’s Lunchtime promotion will help stimulate further growth by encouraging consumers to eat healthily at lunchtime and will be broadly based on our existing multi award-winning, proven, multi-channel promotional format, combining both live experiential sampling RoadShows, supported by major media, social, on-line and promotional activity & trade support.
^{*Source: Kantar/The Grocer Focus on Lunchbox, July 2022}

Live experiential sampling RoadShows & Full support!

Overall campaign summary

Live RoadShow experiential sampling

10 days @ major Foodie Festivals & leading County Shows; reach up to 175k & 15k individual sponsor samples

Media

Radio, print & on-line; 335 pieces – campaign editorial + branded competitions - coverage 65m

Social & Web

Campaign & branded social interactions, target 175k + campaign website, 90k usv’s

Promotional &
Trade support

Celebrity spokesperson, downloadable sponsor branded coupons & sponsor branded PoS

Branding, SoV & Activation

Hi-impact branding & equal Share of Voice guaranteed for all sponsors

Full activation, no call on brand resources

Lunchtime categories

Up to 8 Exclusive Lunchtime brand categories

Value & Cost

Overall campaign value approx; £1.5m

Cost of exclusive category sponsorship <1% of campaign value

4 key activational areas

1. Live RoadShow experiential sampling
10 days of heavily branded Lunchtime experiential RoadShows at 4 major Foodie Festivals/ leading County Shows across UK with focus Lunch bar and tasting station & individual branded sponsor pods + full branded support
Delivering up to 15k individual sponsor brand samples
Overall reach 145k - directly engaging with up to 115k

2. Media - Radio / Print / On-line
Print & on-line; 115+ pieces of campaign & sponsor editorial & 110+ sponsor branded competitions - overall coverage 45 million

Radio; campaign editorial across 50 stations - average 11+ million coverage

Radio/online; sponsor branded competitions across 60 stations/sites –coverage approx; 10m & 150k entrants

3. Social & Web
Branded Social pages with sponsor posts - Facebook / Twitter / Instagram - 200k interactions

Branded website - inc. individual sponsor pages - freefromfortnight.co.uk – 85k usv’s

4. Promotional & Trade support
Celebrity as campaign spokesperson
Lunchercise lunchtime exercise programme

Sponsor branded PoS - direct & downloadable
Campaign Factfile mailings + trade media coverage

Lunchtime product categories we’d love to fill in 2023

Bagged snacks
Bread & Morning goods
Butter & spreads
Cakes & pastries
Cereal bars
Cheese
Coffee

Condiments
Fruit & Fruit juice
Milk
Salad & Vegetables
Sandwiches
Savoury snacks
Smoothies

Soft drinks
Sweet & Savoury biscuits
Sushi
Tea
Water
Wraps
Yoghurt & much more…

All-inclusive campaign activational cost

Exclusive product categories, with everything being included; planning, full activation/sampling, staff, creative, media/social, promotional & full reporting etc. in the cost. No call on brands marketing resources. Only additional cost; product for sampling/prizes & any price promotion support.

It's Lunchtime is a fully sustainable campaign

Join us on a Lunchtime promotional journey

5^th It’s Lunchtime – Livening up Lunch!

September 11th – 24th 2023

Sponsorship

It’s Lunchtime has exclusive product categories, request info below:

Sponsorship info email

Media

Find about more about It’s Lunchtime and it aims & objectives below:

Media info email

Grocery Gurus Ltd / It's Lunchtime - 86-90 Paul Street, Hoxton, London EC2A 4NE

020 3872 2523 - Sponsorship: Sponsorship email / Media: Media info email / Website: www.grocerygurus.co.uk

Together Is Better in 2023

Targeted campaigns covering most major grocery occasions or categories

Click on a campaign panel below to visit the trade info site:

Despite the Covid pandemic we still live in an ‘experience economy’ and Grocery Gurus is a dedicated promotional marketing agency that creates, owns & activates ‘Together Is Better’ – multi award-winning, multi-brand, multi-channel shared grocery brand experiences.
Running from end August, but with a revised format reflecting the ‘new norm’ our category or occasion based grocery experiences bring together synergistic brands in an integrated campaign with live RoadShows, plus supporting media/social promotional coverage, creating much greater engagement and brand cut-through at a very much more cost-effective rate than other grocery promotional activities!

February 13^th - 26^th 2023
5^th Dinner To Dine For -
Big Night In

June 12^th - July 16^th - 2023
22^nd Gastro Alfresco –
Alfresco eating & entertaining

March 13^th - 26^th 2023
4^th A Better Breakfast + National Deskfast Day – Breakfast

September 11^th - 24^th 2023
5^th It's Lunchtime – Lunch

April 13^th- 26^th 2023
1^st Free From Fortnight + Veggietopia
- Free-from & Plant-based

November 20^th - 26^th 2023
12^th National Wine Week + 6^th Get Wine Wise – Wine Education

May 29^th - June 4^th 2023
27^th National BBQ Week -
BBQ & Gastro-grilling

December 4^th - 10^th 2023
1^st Mixorama – At-home cocktails

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Grocery Gurus – Multi Award-winning, multi-brand, multi-channel & fully sustainable grocery campaigns – www.grocerygurus.co.uk

The originators and multi award-winning UK market-leaders in multi-brand, multi-channel promotional marketing! All our grocery category or occasion campaigns are exclusively operated by Grocery Gurus Ltd and are fully ™trademark protected under UK/EU Intellectual Property Law. Participation in or association with is solely by way of sponsorship and/or agreement with Grocery Gurus Ltd. Contact us: 86-90 Paul Street London EC2A 4NE – 0203 872 2523 – email