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5th It’s Lunchtime

September 11th – 24th 2023

An altogether better Lunchtime
promotional experience!

Livening-up lunchtimes at-home, at-work, on-the-go or at weekends!

A unique Lunchtime category specific multi-brand, multi-channel campaign with 4 key activational areas!

It’s Lunchtime – helping liven-up lunch!

With the Lunchtime market worth over £4 billion and now growing at 12.3% YoY*, due to Covid there has been a resurgence in at-home lunches combined with a major swing towards healthy eating by consumers. 

The 5th It’s Lunchtime consists of live experiential sampling RoadShows, supported by  major media, social, on-line and promotional activity & trade support.
*Source: Kantar/The Grocer Focus on Lunchbox, July 2022

Live experiential sampling RoadShows & Full support!

5th It's Lunchtime campaign summary

4 key activational areas - 8 Exclusive product categories

Overall campaign worth £2.2m - Category cost less than 0.8% of campaign value

Exclusive 2023 Lunchtime product categories

Bagged snacks
Bread & Morning goods
Butter & spreads
Cakes & Biscuits
Cereal bars
Fruit & Fruit juice
Meat & Meat-snacks
Salad & Vegetables
Savoury snacks & pastries
Soft drinks
Yoghurt & much more…

Join us on a Lunchtime promotional journey

5th It’s Lunchtime – Livening up Lunch!

September 11th – 24th 2023


It’s Lunchtime has exclusive product categories, request info below:   


Find about more about It’s Lunchtime and it aims & objectives below:

Together Is Better in 2023

Targeted campaigns covering most major grocery occasions or categories

Click on a campaign panel below to visit the trade info site:

May 29th - June 4th 2023

27th National BBQ Week -
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December 4th - 10th 2023

1st Mixorama – At-home cocktails

July 10th - August 20th - 2023

22nd Gastro Alfresco –
Alfresco eating & entertaining

February 2024

5th Dinner To Dine For -
Big Night In

September 11th - 24th 2023

5th It's Lunchtime – Lunch

March 2024

4th A Better Breakfast + National Deskfast Day – Breakfast

November 20th - 26th 2023

12th National Wine Week + 6th Get Wine Wise – Wine Education

April 2024

1st Free From Fortnight + Veggietopia
- Free-from & Plant-based

Grocery Gurus – Multi Award-winning, multi-brand, multi-channel & fully sustainable grocery campaigns –
The originators and multi award-winning UK market-leaders in multi-brand, multi-channel promotional marketing! All our grocery category or occasion campaigns are exclusively operated by Grocery Gurus Ltd and are fully ™trademark protected under UK/EU Intellectual Property Law. Participation in or association with is solely by way of sponsorship and/or agreement with Grocery Gurus Ltd. Contact us: 86-90 Paul Street London EC2A 4NE – 0203 872 2523 – email