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5th It’s Lunchtime
With the Lunchtime market worth over £4 billion and now growing at 12.3% YoY*, due to Covid there has been a resurgence in at-home lunches and a major swing towards healthy eating by consumers.
Live experiential sampling RoadShows & Full support!
10 days @ major Foodie Festivals & leading County Shows; reach up to 175k & 15k individual sponsor samples
Radio, print & on-line; 335 pieces – campaign editorial + branded competitions - coverage 65m
Campaign & branded social interactions, target 175k + campaign website, 90k usv’s
Celebrity spokesperson, downloadable sponsor branded coupons & sponsor branded PoS
Hi-impact branding & equal Share of Voice guaranteed for all sponsors
Full activation, no call on brand resources
Up to 8 Exclusive Lunchtime brand categories
Overall campaign value approx; £1.5m
Cost of exclusive category sponsorship <1% of campaign value
1. Live RoadShow experiential sampling
2. Media - Radio / Print / On-line
3. Social & Web
4. Promotional & Trade support
Bagged snacks
Bread & Morning goods
Butter & spreads
Cakes & pastries
Cereal bars
Cheese
Coffee
Condiments
Fruit & Fruit juice
Milk
Salad & Vegetables
Sandwiches
Savoury snacks
Smoothies
Soft drinks
Sweet & Savoury biscuits
Sushi
Tea
Water
Wraps
Yoghurt & much more…
Exclusive product categories, with everything being included; planning, full activation/sampling, staff, creative, media/social, promotional & full reporting etc. in the cost. No call on brands marketing resources. Only additional cost; product for sampling/prizes & any price promotion support.
5th It’s Lunchtime – Livening up Lunch!
Despite the Covid pandemic we still live in an ‘experience economy’ and Grocery Gurus is a dedicated promotional marketing agency that creates, owns & activates ‘Together Is Better’ – multi award-winning, multi-brand, multi-channel shared grocery brand experiences.
Running from end August, but with a revised format reflecting the ‘new norm’ our category or occasion based grocery experiences bring together synergistic brands in an integrated campaign with live RoadShows, plus supporting media/social promotional coverage, creating much greater engagement and brand cut-through at a very much more cost-effective rate than other grocery promotional activities!
5th A Better Breakfast + National Deskfast Day – Breakfast
1st Mixorama – At-home cocktails
25th National BBQ Week +
9th Britain's Best BBQ'er – BBQ
5th Dinner To Dine For -
Big Night In
1st Free From Fortnight + Veggietopia
- Free-from & Plant-based
4th Get Wine Wise + 11th National Wine Week – Wine Education
5th It's Lunchtime – Lunch
21st Gastro Alfresco –
Alfresco eating & entertaining
