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Although lunchtime is one of the key meal occasions of the day, as a result of the Covid pandemic there’s been a significant shift in at-home consumption with a +87.7% increase versus a -76% decline in carried out lunchboxes. There’s also been a major lunchtime health shift with 33% of adults now switching to healthy foods.
Despite that the overall lunchtime market, whether at-home or carry-out, is estimated to be worth in the region £4.3 billion, with over 20 billion lunch occasions and growing at around 12.3%YoY* *Source Kantar/The Grocer Focus on Lunchbox – July 2020
5th It’s Lunchtime
September 6th – 19th 2021
Live RoadShows + Virtual Streamed Experiential & Full support!
10 days @ major Foodie Festivals & leading County Shows; reach up to 175k & 15k individual sponsor samples
Radio, print & on-line; 255 pieces – campaign editorial + branded competitions - coverage 61m
Campaign & branded social interactions, target 175k + campaign website, 90k usv’s
Celebrity spokesperson, downloadable sponsor branded coupons & sponsor branded PoS
Hi-impact branding & equal Share of Voice guaranteed for all sponsors
Full activation, no call on brand resources
Up to 8 Exclusive Lunchtime brand categories
Overall campaign value approx; £1.5m
Cost of exclusive category sponsorship <1% of campaign value
1. Live RoadShow experiential sampling
2. Media - Radio / Print / On-line
3. Social & Web
4. Promotional & Trade support
Bagged snacks
Bread & Morning goods
Butter & spreads
Cakes & pastries
Cereal bars
Cheese
Coffee
Condiments
Fruit & Fruit juice
Milk
Salad & Vegetables
Sandwiches
Savoury snacks
Smoothies
Soft drinks
Sweet & Savoury biscuits
Sushi
Tea
Water
Wraps
Yoghurt & much more…
Exclusive product categories, with everything being included; planning, full activation/sampling, staff, creative, media/social, promotional & full reporting etc. in the cost. No call on brands marketing resources. Only additional cost; product for sampling/prizes & any price promotion support.
Despite the Covid pandemic we will still live in an ‘Experience Economy’ and Grocery Gurus is a dedicated promotional marketing agency that creates, owns & activates ‘Together Is Better’ – multi award-winning, multi-brand, multi-channel shared grocery brand experiences.
Running, and Covid permitting, from July, but with a revised format reflecting the ‘New Norm’ our category or occasion based grocery experiences will bring together synergistic brands within an integrated live RoadShows, virtual experiential, & media/social promotional event, creating much greater engagement and brand cut-through at a very much more cost-effective rate than other grocery promotional activities!
25th National BBQ Week – BBQ
1st Veggietopia + Flexitaria -
Vegetarian/Vegan & Flexitarian
5th It's Lunchtime – Lunch
1st Free From Fortnight –
Free-from & Well-being
4th Get Wine Wise + 10th National Wine Week – Wine Education
1st Mixorama – At-home cocktails
2nd Mixorama – At-home cocktails
5th Dinner To Dine For -
Big Night In
5th A Better Breakfast + National Deskfast Day – Breakfast
1st Time 4 Teatime – Teatime & Early evening meal
3rd BeerathoN – Ales/Beers/Ciders
21st Gastro Alfresco –
Alfresco eating & entertaining
5th It’s Lunchtime – Livening up Lunch!
September 24th – October 3rd 2021
It’s Lunchtime has exclusive product categories, reserve yours now
Please contact me with press info
Find about more about It’s Lunchtime and it aims & objectives
Grocery Gurus – Multi Award-winning, multi-brand, multi-channel grocery campaigns
