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5th It’s Lunchtime

2022/23 date to be advised

An altogether better Lunchtime
promotional experience!

Livening-up lunchtimes at-home, at-work, on-the-go or at weekends!

A unique Lunchtime category specific multi-brand, multi-channel campaign with 4 key activational areas!

It’s Lunchtime – Helping liven-up lunch!

With the Lunchtime market worth over £4 billion and now growing at 12.3% YoY*, due to Covid there has been a resurgence in at-home lunches and a major swing towards healthy eating by consumers. 

So, the 5th It’s Lunchtime promotion will help stimulate further growth by encouraging consumers to eat healthily at lunchtime and will be broadly based on our existing multi award-winning, proven, multi-channel promotional format,  combining both live experiential sampling RoadShows, supported by  major media, social, on-line and promotional activity & trade support.
*Source: Kantar/The Grocer Focus on Lunchbox, July 2021

Live experiential sampling RoadShows & Full support!

Overall campaign summary

Live RoadShow experiential sampling

10 days @ major Foodie Festivals & leading County Shows; reach up to 175k & 15k individual sponsor samples

Media

Radio, print & on-line; 335 pieces – campaign editorial + branded competitions - coverage 65m

Social & Web

Campaign & branded social interactions, target 175k + campaign website, 90k usv’s

Promotional &
Trade support

Celebrity spokesperson, downloadable sponsor branded coupons & sponsor branded PoS

Branding, SoV & Activation

Hi-impact branding & equal Share of Voice guaranteed for all sponsors

Full activation, no call on brand resources

Lunchtime categories

Up to 8 Exclusive Lunchtime brand categories

Value & Cost

Overall campaign value approx; £1.5m

Cost of exclusive category sponsorship <1% of campaign value

4 key activational areas

Lunchtime product categories we’d love to fill in 2022

Bagged snacks
Bread & Morning goods
Butter & spreads
Cakes & pastries
Cereal bars
Cheese
Coffee

Condiments
Fruit & Fruit juice
Milk
Salad & Vegetables
Sandwiches
Savoury snacks
Smoothies

Soft drinks
Sweet & Savoury biscuits
Sushi
Tea
Water
Wraps
Yoghurt & much more…

All-inclusive campaign activational cost

Exclusive product categories, with everything being included; planning, full activation/sampling, staff, creative, media/social, promotional & full reporting etc. in the cost. No call on brands marketing resources. Only additional cost; product for sampling/prizes & any price promotion support.

Join us on a Lunchtime promotional journey

5th It’s Lunchtime – Livening up Lunch!

2022/23 date to be advised

Sponsorship

It’s Lunchtime has exclusive product categories, request info below:   

Media

Find about more about It’s Lunchtime and it aims & objectives below:

Together Is Better in 2022/23

Targeted campaigns covering most major grocery occasions or categories

Click on a campaign panel below to visit the trade info site:

Despite the Covid pandemic we still live in an ‘experience economy’ and Grocery Gurus is a dedicated promotional marketing agency that creates, owns & activates ‘Together Is Better’ – multi award-winning, multi-brand, multi-channel shared grocery brand experiences.

Running from end August, but with a revised format reflecting the ‘new norm’ our category or occasion based grocery experiences bring together synergistic brands in an integrated campaign with live RoadShows, plus supporting media/social promotional coverage, creating much greater engagement and brand cut-through at a very much more cost-effective rate than other grocery promotional activities!

July 4th - 10th 2022

25th National BBQ Week -
BBQ & Gastro-grilling

Nov. 7th - 13th 2022

4th Get Wine Wise + 11th National Wine Week – Wine Education

July 18th - August 21st - 2022

21st Gastro Alfresco –
Alfresco eating & entertaining

November 21st - December 4th 2022

1st Mixorama – At-home cocktails

September 5th- 18th 2022

1st Free From Fortnight + Veggietopia
- Free-from & Plant-based

Dated to be confirmed - 2022/23

5th It's Lunchtime – Lunch

Sept 26th - Oct 16th 2022

5th A Better Breakfast + National Deskfast Day – Breakfast

Date to be confirmed - 2022/23

5th Dinner To Dine For -
Big Night In

GG-Award-Sustainable-SMALL
Grocery Gurus – Multi Award-winning, multi-brand, multi-channel & fully sustainable grocery campaigns – www.grocerygurus.co.uk
The originators and multi award-winning UK market-leaders in multi-brand, multi-channel promotional marketing! All our grocery category or occasion campaigns are exclusively operated by Grocery Gurus Ltd and are fully ™trademark protected under UK/EU Intellectual Property Law. Participation in or association with is solely by way of sponsorship and/or agreement with Grocery Gurus Ltd. Contact us: 86-90 Paul Street London EC2A 4NE – 0203 872 2523 – email