5th It's Lunchtime – Livening up lunch at-home, on-the-go, at-work!

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5^th It’s Lunchtime

September 9^th – 22^nd 2024

An altogether better Lunchtime
promotional experience!

Livening-up lunchtimes at-home, at-work, on-the-go or at weekends!

A unique Lunchtime category specific multi-brand, multi-channel campaign with 4 key activational areas!

FIND OUT MORE

It’s Lunchtime – helping liven-up lunch!

With the Lunchtime market worth over £4 billion and now growing at 12.3% YoY*, due to Covid there has been a resurgence in at-home lunches combined with a major swing towards healthy eating by consumers.
The 5^th It’s Lunchtime consists of live experiential sampling RoadShows, supported by major media, social, on-line and promotional activity & trade support.
^{*Source: Kantar/The Grocer Focus on Lunchbox, July 2023}

Live experiential sampling RoadShows & Full support!

5^th It's Lunchtime campaign summary - 4 key activational areas

1. Live RoadShow experiential sampling
9 days of heavily branded Lunchtime experiential RoadShows at 4 major Foodie Festivals/ leading County Shows across UK with focus Lunch bar and tasting station & individual branded sponsor pods + full branded support
Delivering up to 15k individual sponsor brand samples
Overall reach 145k - directly engaging with up to 115k

2. Media - Radio / Print / On-line
Print & on-line; 115+ pieces of campaign & sponsor editorial & 110+ sponsor branded competitions - overall coverage 45 million
Radio/online; sponsor branded competitions across 60 stations/sites –coverage approx; 15m & 150k entrants

3. Social & Web
Branded Social pages with sponsor posts - Facebook / Twitter / Instagram - 150k interactions

Branded website - inc. individual sponsor pages - freefromfortnight.co.uk – 85k usv’s

4. Promotional & Trade support
Celebrity as campaign spokesperson
Lunchercise lunchtime exercise programme

Sponsor branded PoS - direct & downloadable
Trade media coverage

Branding, Share of Voice & Activation
Hi-impact Branding & Equal Share of Voice for all Sponsors
Full campaign activation, fully all-inclusive cost & no call on brands marketing resources
Up to 8 exclusive Lunchtime/Lunchbox categories

Campaign Value & Sponsor Cost
Overall campaign value - £1.75 million
Individual, exclusive sponsor catgeory cost, less than <0.9 of campaign value

Exclusive 2024 Lunchtime product categories

Bagged snacks
Bread & Morning goods
Butter & spreads
Cakes & Biscuits
Cereal bars
Cheese
Coffee
Condiments
Fruit & Fruit juice
Meat & Meat-snacks
Milk
Salad & Vegetables
Sandwiches
Savoury snacks & pastries
Smoothies
Soft drinks
Sushi
Tea
Water
Wraps
Yoghurt & much more…

Join us on a Lunchtime promotional journey

5^th It’s Lunchtime – Livening up Lunch!

September 9th – 22nd 2024

Sponsorship

It’s Lunchtime has exclusive product categories, request info below:

Sponsorship info email

Media

Find about more about It’s Lunchtime and it aims & objectives below:

Media info email

Grocery Gurus Ltd / It's Lunchtime - 86-90 Paul Street, Hoxton, London EC2A 4NE

020 3872 2523 - Sponsorship: Sponsorship email / Media: Media info email / Website: www.grocerygurus.co.uk

Together Is Better in 2024/25

Targeted campaigns covering most major grocery occasions or categories

Click on a campaign panel below to visit the trade info site:

April 8^th -21^st 2024
1^st Free From Fortnight + Veggietopia
- Free-from & Plant-based

November 25^th - December 1^st 2024
13^th National Wine Week + 6^th Get Wine Wise – Wine Education

May 27^th - June 2^nd 2024
28^th National BBQ Week -
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December 2^nd - 8^th 2024
1^st Mixorama – At-home cocktails

June 17^th - July 21^st - 2024
23^rd Gastro Alfresco –
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February 10^th - 23^rd 2025
5^th Dinner To Dine For -
Big Night In

September 9^th - 22^nd 2024
5^th It's Lunchtime – Lunch

March 10^th - 23^rd 2025
4^th A Better Breakfast + National Deskfast Day – Breakfast

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Grocery Gurus – Multi Award-winning, multi-brand, multi-channel & fully sustainable grocery campaigns – www.grocerygurus.co.uk

The originators and multi award-winning UK market-leaders in multi-brand, multi-channel promotional marketing! All our grocery category or occasion campaigns are exclusively activated by Grocery Gurus Ltd and are fully ™trademark protected under UK/EU Intellectual Property Law. Participation in or association with is solely by way of sponsorship and/or agreement with Grocery Gurus Ltd. Contact us: 86-90 Paul Street London EC2A 4NE – 0203 872 2523 – email